Win Hearts of Chinese Consumers
in the UK.
We help UK brands reach Chinese customers with clear, useful content on the platforms Chinese people use every day—starting with Xiaohongshu—tested quickly, scaled safely. Clear content, real people, local execution—so Chinese consumers discover your brand, try it, and come back.
Our Methodology
Seed • Grow • Convert
We don't believe in guesswork. Growth is a science—systematic, measurable, and repeatable.
Our three-phase approach helps UK brands test, scale, and convert within the Chinese community through content that genuinely resonates.
01 • Seed
Validate Content Direction
Test messaging, keywords, and narratives that resonate with Chinese students and residents in the UK. Identify what sparks interest before scaling investment.
02 • Grow
Scale with Local KOCs
Collaborate with authentic Chinese Key Opinion Consumers in the UK to amplify your brand story. Build trust through genuine experiences and relatable local content.
03 • Convert
Track & Optimize
Transform awareness into foot traffic and purchases. Every step is measured, every campaign is optimized for your local market.
30 days to validate your approach • 90 days to build lasting presence
Platform Focus
Xiaohongshu (小红书)
Xiaohongshu (RED) is the daily companion of Chinese students and residents in the UK. From finding the best restaurants to discovering local brands, it's where they search, share, and decide what to buy.
For UK businesses, Xiaohongshu is the most authentic way to reach this valuable, engaged community right in your backyard.
Chinese Students in UK
Active Platform Usage
Purchase Intent & Loyalty
Why Xiaohongshu for UK Brands?
Local Community Trust
Chinese students share real experiences about UK businesses daily
Word-of-Mouth Amplification
One good review reaches thousands in the Chinese community
Direct to Purchase
Search on Xiaohongshu, visit your store or website today
Cultural Connection
Speak to customers in their language, on their platform